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Posts Tagged ‘printing’

2121606903_90cab70b85_bRed pill or blue pill?

This is your last chance, Neo.

Inspired by this famous scene from the movie the Matrix, our marketing Morpheus offers you two choices: you can use either print or digital for your marketing campaigns. Not both. After this, there is no turning back.

You take the blue pill and the story ends; you wake up in your bed and believe that digital marketing is the only way your business can survive in the future.

You take the red pill and you get to learn how useful print collateral is for your business on its own.

But what if we told you there was a third choice?

You can take both of the pills and use digital and print marketing together to better reach the collective consumer consciousness worldwide.

Mind. Blown. Read More…

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good cheap fast 2aIn the past, marketers were often presented options when ordering print that forced them to choose to sacrifice either the product quality, the delivery time or the budget.

As the old saying goes, “Good, cheap, fast. Pick two.”

  1. If a marketer wanted to guarantee high-quality marketing collateral and have it delivered quickly, the budget was blown on expedited shipping.
  2. If marketer wanted to get the print on budget and on time, printing in country was often the only option, but quality was usually suspect.
  3. If the marketer wanted to get it there with high quality and on budget, shipping on a slow boat was the only option.

With growing technological advances and the increasing global aspirations of businesses, “picking two” is no longer necessary—or acceptable. Global marketers want more when it comes to print collateral, and they can get it with HubCast. Read More…

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Dabbawalas: Delivery Excellence

Posted by Sean Doherty on

Dabbawala22In 2010, Harvard Business School’s Stefan Thomke and Mina Sinha chose to study India’s dabbawalas.

What are dabbawalas, you ask? The literal translation is “lunch carriers,” who bring over 200,000 home-cooked meals to the hungry workforces of Mumbai and then back home. What makes them extraordinary enough to garner Harvard’s interest? Besides the fact that a wife can cook her husband a meal that is delivered hot from her kitchen, they boast an error rate of 1 per every 16 million transactions.

While it is very difficult to verify the accuracy of such claim, that error rate is far better Six Sigma accuracy. Actually, it is about 50 times better. Six Sigma accuracy states that a process must not produce more than 3.4 defects per million opportunities.

No matter the actual error rate, this is a tremendous business feat that is accomplished with no technology and 5,000 workers of whom a majority can’t read.

Impressive. Read More…

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httpsc1.staticflickr.com540484534097974_0bd3a76d21_b.jpgEver wish you had Marty McFly’s time-machine DeLorean and could go back in time to keep yourself from making a huge print marketing mistake?

At one point in their career, most marketers have experienced the feeling that we at HubCast like to call “printer’s remorse.” It’s the hollow, face-palm feeling you get when you order a big run of print marketing collateral that doesn’t arrive on time for the event. Or it does arrive on time, but a day after it arrives, something changes with your branding which makes all the printed collateral worthless.

So unless you have a time machine that will allow you to go back in time, what can you do to ensure you don’t feel printer’s remorse in the future? HubCast offers marketers the opportunity to avoid reliving their past mistakes and embrace the future of printing. Here are some of the lessons of the movie which demonstrate how to avoid printer’s remorse. Read More…

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HubCast Is Sustainable.

Posted by Sean Doherty on

3598029211_da12cf8911_bToday, we announced that our company had reduced global carbon expenditure by 600 tons of CO2 since 2010 by routing our customers’ global printing as close as possible to their intended destination. To mark this occasion, we have added a carbon counter to our HubCast homepage tracking our progress. We are very proud of this accomplishment. To be able to contribute to global sustainability efforts and help save the environment in addition to making our customers’ lives easier by streamlining the print process is very satisfying. But, that is only part of the story.

On average, every year, HubCast saves around 104 metric tons (230,000 lbs) of CO2 and other harmful emissions from entering the atmosphere. This is the same as taking 21 mid-size American cars off the road each year. Ironically, HubCast has 21 employees who drive to work, so I guess this helps in our goal to become carbon neutral. Read More…

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Israel-060Here at HubCast, we have always strived to give our customers global reach, unsurpassed quality and lightning fast speed while making global printing as cost effective as possible. It is with that vision in mind that makes our announcement today so fulfilling.

HubCast now has HP Indigo 10000 printers in eight global locations: USA, Canada, Mexico, Brazil, Colombia, UK, Turkey and Israel. The B2 (29-inch) format HP Indigo 10000 Digital Press produces virtually any commercial print job—with Indigo quality, substrate versatility and production flexibility. Read More…

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Leading Cloud Company for Print Expands Its Network with Most Robust Press on the Market

Wakefield, MA (USA) – August 11, 2015. HubCast, Inc. a global leader in cloud print solutions, has expanded its production capabilities with the deployment of HP Indigo 10000 presses across its global print network. HubCast now has HP Indigo 10000 printers in eight 8 global locations: USA, Canada, Mexico, Brazil, Colombia, UK, Turkey and Israel. The B2 (29-inch) format HP Indigo 10000 Digital Press produces virtually any commercial print job—with Indigo quality, substrate versatility and production flexibility. HubCast provides software technology that uses the cloud to manage the entire print procurement and delivery process through its global network of Print Supply Providers (PSPs). Read More…

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Leading Cloud Company for Print Supply Chain Efficiency Taps Experienced Software Leader

hubcast-web-logoWakefield, MA (USA) – May 8, 2015. HubCast, a global leader in cloud solutions for print supply chains, this week named Timothy Corkery as President and Chief Executive Officer. Mr. Corkery was most recently at Ipswitch Software, where he was the Executive Vice President of Worldwide Sales and Technical Services for the Managed File Transfer division. Mr. Corkery takes over for former CEO Larry Letteney, who stepped down in March from his position due to health reasons. Mr. Letteney will stay on as a strategic adviser to the CEO and board. HubCast provides software technology that uses the cloud to manage the entire print procurement and delivery process through its global network of Print Supply Providers (PSPs). Read More…

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Companies to Provide Brand Portal Solutions with Global Next-Day Delivery of Printed Marketing Materials

Amsterdam & Boston – March 24, 2015 –Bynder Inc. the innovation leader in cloud brand management solutions, and HubCast Inc. the global print supply chain leader, announced today they have entered into a strategic partnership. The agreement provides a “concept to delivery” utility for global enterprises managing the world’s most valuable brands. The partnership establishes the framework for the companies to provide customers with a comprehensive suite of cloud-based digital, brand, and creative project management, while offering a worldwide network of print supply chain management. Read More…

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