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Posts Tagged ‘print’

White Paper Outlines Why Marketers Need to Print as part of Printvember Celebration

HubCast White Paper - Print is NOT DeadWakefield, MA (USA) – November 10, 2015. HubCast, Inc. a global leader in cloud print solutions, today announced the release of a white paper entitled, 10 Reasons Why Print is NOT Dead: Why Marketers Need to Print. The white paper explores the tremendous advantages reading on print provides to its audience including better comprehension, less health issues and minimal distractions. Audiences are searching out print options as way to “unplug” from the flood of digital content. This white paper release is part of a month long promotion celebrating all that is good with print called “Printvember.”

Over the past years, marketers have been quick to abandon traditional marketing avenues like print collateral and direct mail in favor of digital campaigns. In fact, a survey released by the Content Marketing Institute says that 7 out of 10 B2B marketers work exclusively in digital and do not do any print distribution at all. Unfortunately for these marketers, the Millennial generation (born 1982 to 2004) prefers to read on paper even though they were raised on digital. All generations intuitively realize that it is easier and navigate while reading print on paper and new research show that comprehension is better on print. Paper is becoming increasingly sustainable as more people are recycling and the ongoing consumption of paper supports the timber industry which keeps replenishing forests rather than having the land being turned over for development. In fact, the timber industry plants four million trees a day and only harvests one million trees a day.

Additional reasons why marketers should consider print in their marketing toolbox is that digital reading fosters skimming; print is more tactile than digital and therefore more memorable; print is more credible than digital; digital reading can be harmful to your health; the saturation of digital means there is an opportunity for paper and it is easy than ever to print globally.

HubCast has been expanding its print network making it increasingly valuable to enterprise companies frustrated with the traditional process of global printing. Companies have had two choices in order to meet the print needs of their global offices. They could order a large batch of print from their local printer, but would have to endure high costs in warehousing, fulfillment and shipping plus unpredictable customs delays. Or they could use international printers that are not familiar with their print needs, making the ordering and logistics process more difficult, especially with the time zone differences. HubCast solves this no-win situation by managing all aspects of the print process; from easy end-user ordering and commercial-grade print production to speedy delivery with financial and administrative reporting.

About HubCast
HubCast provides innovative software solutions via the cloud for global companies looking for improved efficiencies in their printing process. With global competition paramount, enterprises are constantly challenged by an inability to deliver high-quality marketing materials to their global locations and partners quickly and cost-effectively. HubCast has disrupted the legacy printing process by combining our software technology that uses the cloud to manage the entire print procurement and delivery process with a certified, global network of HubCast Print Service Providers (PSPs) using high quality HP-Indigo press technology that reaches countries on every continent. HubCast is the only company that provides global delivery of high-quality marketing print quickly, easily and cost effectively with service as fast as next-day.

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think before printing

Note: This is part of a Blog Series entitled: Print is NOT Dead.

We have all seen variations of this message. “Think Before You Print” or “Think Before You Print this Email.” The goal of this message is to get people to print less in order to save the environment. But is it true? Based on the research outlined below, probably not. Many people feel guilty for printing out paper, but I am here to tell you that you shouldn’t. I have put together some guidelines regarding how you print that can enable you to be a good, sustainable printer. While many people generally believe that printing is not sustainable, the truth is that by following these guidelines, you can easily make smart green choices about printing. Read More…

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amy-schumer-cutting-1621746455Note: This is part of a Blog Series entitled: Print is NOT Dead.

Amy Schumer is a Millennial as a result of being born in 1981. She is also one of the hottest comedians on the planet and recently, I was lucky enough to see her stand-up act. Glancing around the dark auditorium, I realized I was surrounded by millennials. You know, that generation of twenty-somethings and early thirty-somethings who have never known a world without computers, who grew up with email, who first posted on Facebook before graduating from college.

Many assumptions about this group are stated as gospel – we think they live their entire lives in cyberspace and experience everything through screens rather than in real life. But I noticed that the millennials around me were not holding up their phones, not texting, not tweeting during the show. In fact, I was the one doing all those things, while they watched, listened, and laughed. It made me wonder what other assumptions we’re getting wrong. Read More…

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Print is Not Dead: 5 ReasonsNote: This is part of a Blog Series entitled: Print is NOT Dead.

I don’t know about you, but I argue constantly with my friends and family about print vs. digital. They wave their tablets or Kindles at me and assert that print is dead, but I love holding paper in my hands while reading, whether it’s magazines and books for pleasure or articles and white papers for work. During these arguments, I often make claims that printed paper provides substantial advantages over digital – and here’s the proof to back it up. Read More…

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2121606903_90cab70b85_bRed pill or blue pill?

This is your last chance, Neo.

Inspired by this famous scene from the movie the Matrix, our marketing Morpheus offers you two choices: you can use either print or digital for your marketing campaigns. Not both. After this, there is no turning back.

You take the blue pill and the story ends; you wake up in your bed and believe that digital marketing is the only way your business can survive in the future.

You take the red pill and you get to learn how useful print collateral is for your business on its own.

But what if we told you there was a third choice?

You can take both of the pills and use digital and print marketing together to better reach the collective consumer consciousness worldwide.

Mind. Blown. Read More…

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httpsc1.staticflickr.com540484534097974_0bd3a76d21_b.jpgEver wish you had Marty McFly’s time-machine DeLorean and could go back in time to keep yourself from making a huge print marketing mistake?

At one point in their career, most marketers have experienced the feeling that we at HubCast like to call “printer’s remorse.” It’s the hollow, face-palm feeling you get when you order a big run of print marketing collateral that doesn’t arrive on time for the event. Or it does arrive on time, but a day after it arrives, something changes with your branding which makes all the printed collateral worthless.

So unless you have a time machine that will allow you to go back in time, what can you do to ensure you don’t feel printer’s remorse in the future? HubCast offers marketers the opportunity to avoid reliving their past mistakes and embrace the future of printing. Here are some of the lessons of the movie which demonstrate how to avoid printer’s remorse. Read More…

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Israel-060Here at HubCast, we have always strived to give our customers global reach, unsurpassed quality and lightning fast speed while making global printing as cost effective as possible. It is with that vision in mind that makes our announcement today so fulfilling.

HubCast now has HP Indigo 10000 printers in eight global locations: USA, Canada, Mexico, Brazil, Colombia, UK, Turkey and Israel. The B2 (29-inch) format HP Indigo 10000 Digital Press produces virtually any commercial print job—with Indigo quality, substrate versatility and production flexibility. Read More…

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Red Print LinesWrong.


And Maybe Not So Good.


Who can measure the power of an instantly recognizable brand? McDonalds is easily identifiable across the globe as yellow arches on a red background. Not just any red, though. It’s hexadecimal dd1021.

Some may be quick to dismiss this type of branding consistency as being overly critical, but it can impact the reason global consumers choose their product.

Recent branding research from Harvard Business Review involving 3,300 consumers in 41 countries found that differences in a brands’ global qualities directly influence people choosing one global brand over another. Uniform printed materials in each country can mean the difference between a sale and a client skipping to someone else, even subconsciously. Read More…

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Leading Cloud Company for Print Supply Chain Efficiency Taps Experienced Software Leader

hubcast-web-logoWakefield, MA (USA) – May 8, 2015. HubCast, a global leader in cloud solutions for print supply chains, this week named Timothy Corkery as President and Chief Executive Officer. Mr. Corkery was most recently at Ipswitch Software, where he was the Executive Vice President of Worldwide Sales and Technical Services for the Managed File Transfer division. Mr. Corkery takes over for former CEO Larry Letteney, who stepped down in March from his position due to health reasons. Mr. Letteney will stay on as a strategic adviser to the CEO and board. HubCast provides software technology that uses the cloud to manage the entire print procurement and delivery process through its global network of Print Supply Providers (PSPs). Read More…

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Companies to Provide Brand Portal Solutions with Global Next-Day Delivery of Printed Marketing Materials

Amsterdam & Boston – March 24, 2015 –Bynder Inc. the innovation leader in cloud brand management solutions, and HubCast Inc. the global print supply chain leader, announced today they have entered into a strategic partnership. The agreement provides a “concept to delivery” utility for global enterprises managing the world’s most valuable brands. The partnership establishes the framework for the companies to provide customers with a comprehensive suite of cloud-based digital, brand, and creative project management, while offering a worldwide network of print supply chain management. Read More…

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