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Print and Digital: A Marketing Match Made in “The Matrix”

Posted by Sean Doherty on

2121606903_90cab70b85_bRed pill or blue pill?

This is your last chance, Neo.

Inspired by this famous scene from the movie the Matrix, our marketing Morpheus offers you two choices: you can use either print or digital for your marketing campaigns. Not both. After this, there is no turning back.

You take the blue pill and the story ends; you wake up in your bed and believe that digital marketing is the only way your business can survive in the future.

You take the red pill and you get to learn how useful print collateral is for your business on its own.

But what if we told you there was a third choice?

You can take both of the pills and use digital and print marketing together to better reach the collective consumer consciousness worldwide.

Mind. Blown.

At HubCast, we don’t want to dictate the world’s return to traditional printing. We want to help it evolve into a place where it accepts the inevitable symbiosis of the world’s two marketing powerhouses; print and digital.

Why is in inevitable?

It’s easy to mesh the two complementary and mutually beneficial methods together.

By using print and digital you can:

  • Increase your consumer base to reach those who prefer print, those who prefer digital, and the vast majority who prefer both. A study of 1,200 individuals by JWT indicated that most individuals in all age-ranges prefer a complex combination of both digital and print marketing messages.
  • Drive conversations and conversions in two directions. Those who hold your print collateral are more likely to engage with your online presence, and those who see your digital marketing are more likely to recognize your printed materials. Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
  • Build your credibility in your target market. Print is viewed as the most trustworthy marketing medium according to a study conducted by VTT. Digital is accepted as the most progressive. Using two forms of marketing builds your credibility on both the digital and print front.

With the HubCast Cloud Print Solution, any employee, anywhere in the world, can order print and schedule delivery in a matter of minutes. All ordering is managed through a self-service corporate storefront, which provides users with easy, timely access to critical marketing documents. Users simply log into the storefront; select a file from your document library; input the quantity, delivery date and destination; and HubCast takes care of the rest from automatic price generation to delivery.

And, if you want to integrate your print collateral with your digital campaign, you can use HubCast’s online document management capabilities to maintain an inventory of approved PDFs, ensuring everyone across your organization accesses the most up-to-date materials.

HubCast’s storefront can support thousands of users and provide online document storage for up to 5 terabytes of data. We use industry-standard security SSL encryption, to ensure secure transactions and provide permission-based access, so system administrators can maintain control over your materials.

hubcast-web-logoAre you ready to free your mind and learn more about how HubCast can add a new dimension to your marketing? Contact me at 781.425.2232.

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