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HubCast provides everything a creative director needs; great quality, fast turnaround, and competitive pricing.
More than a dozen companies across the country rely on Horsefly Creative to promote their brands. The agency’s creative director, Lon Davis produces a variety of marketing materials from brochures, to posters, from folders to rack cards, often requiring him to print and deliver multiple projects to multiple locations simultaneously. Over the years, Davis found himself spending more and more time managing the print process; juggling a network of printers, press availability, and delivery deadlines, while carefully monitoring color matching on projects printed at different times by different vendors. Davis needed a high-quality, reliable print solution that would free-up his time, meet any schedule, and deliver anywhere. He found HubCast’s Cloud Print Service.
HubCast gives Davis access to a worldwide network of printers managed by HubCast’s Cloud Print Service. Now Davis can:
Horsefly Creativeis a virtual agency specializing in marketing strategy and creative for clients in the equine, aviation, food services, high-tech, and home and commercial building markets. An award-winning agency, Horsefly Creative offers its clients fresh-thinking backed by solid strategy and flawless execution and has won numerous awards for B-to-B and B-to-C campaigns.
“The most critical aspect of print is color matching. I need to make sure I protect the client’s brand; by ensuring their corporate colors are identical from piece to piece and over time through reprints,” states Davis. Color matching on projects printed by multiple printers over a period of time is extremely difficult.
“I was printing 2 to 3 pieces a month over a 12-month period for one client alone,” continues Davis. “The colors and quality of the last piece I printed needed to look the same as the first piece, and each one in between. That’s not always possible when working with a number of different printers.” A stickler for quality, Davis takes the time to choose the right printer for each job. “I have a network of printers I have worked with over the years,” explains Davis. “I select printers based on variety of criteria, quality and price being the most important. I also consider the printer’s expertise and their ability to meet my deadlines.”
Davis was spending valuable creative time managing print relationships. Last year, when Davis was inundated with a variety of projects requiring fast turnaround and delivery to a number of different states, he looked for a more efficient print solution.
HubCast’s Cloud Print Service connects Horsefly Creative to a network of certified printers across the United States and around-the-world – with a single point of contact. “With HubCast everything is done online,” explains Davis. “I don’t have to go through my rolodex to find a printer who can handle the job, and I don’t spend valuable time working with multiple print representatives in multiple time zones. Now, I just upload my .pdf to HubCast’s network and they take it from there.”
HubCast’s Cloud Print Service automatically routes each job to a printer close to the delivery destination. “With HubCast’s extensive network of printers, I get really fast turnaround and can meet any schedule.”
Every print vendor in the HubCast network prints on HP Indigo presses, calibrated using HubCast’s leading-edge ‘Cloud Print’ technology, ensuring the same high-quality print job every time, over time, wherever the job is printed. “That was a critical selling point for me,” explains Davis. “I know if I send the same job to two different printers, one in Pennsylvania and one in Kentucky, for example, the final piece will look the same; the color-matching will be perfect.”
Davis is particularly impressed that HubCast’s quality check begins even before the job goes on press. “HubCast has a color screening process that tells you if your .pdf is prepared properly. For example, if you use RGB colors, or spot colors, HubCast’s quality management system will catch the problem and tell you what needs to be fixed.”
“HubCast’s interface is really easy-to-use, and if I have a problem or question, I work directly with my HubCast representative,” continues Davis. “Recently, I needed 5,000 brochures for a trade show and I wanted to print offset. I was on a really tight deadline and couldn’t find anyone to meet my schedule. HubCast worked with me to find a solution: I printed and delivered 300 digital immediately and used HubCast’s expanding offset capabilities to print the other 4,700 offset. HubCast’s Cloud Print Service handled it all. I was able to make my deadline, and provide my client with the cost savings of offset and the speed of digital. It was a huge convenience.”
“HubCast provides everything a creative director needs; great quality, fast turnaround, and competitive pricing,” concludes Davis. “I have used HubCast on 34 different jobs over the past year and it is very, very easy to use. I definitely recommend HubCast’s Cloud Print Service.”