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If we need to print premium-quality marketing collateral quickly and minimize the cost, HubCast’s Cloud Print Service is the only way to go.
A small company with a rapidly expanding customer base, Cloud9 Analytics is moving quickly, introducing new products to meet the needs of current and prospective customers. Several times a year, as the company introduces its products at events around the world, the marketing department creates innovative print materials that deliver the latest product messages while making a lasting impression.
With Cloud9 Analytics’ rapid product innovations, it was always a race to meet the lead time required by their local printers. Plus, the cost of printing locally and shipping across the country and around the world was consuming valuable marketing resources. Cloud9 Analytics needed a solution that would enable them to respond to the needs of the sales and marketing team without draining the marketing budget. They found HubCast’s Cloud Print Service. Now, Cloud9 Analytics prints marketing and sales documents on-demand, delivering high-quality materials at a significantly reduced cost.
Based in Redwood City, CA, Cloud9 Analytics is the leading global provider of on-demand operational performance management solutions. Its applications are delivered over the Internet directly to line managers in sales, marketing and support organizations. The company’s flagship product, Cloud9 Pipeline Accelerator Suite for salesforce.com enables users to dramatically increase deal conversion rates, CRM adoption, and forecast accuracy.
As they prepared for their first international trade show in London, Cloud9 Analytics wanted to maximize their collateral budget by eliminating the expense of shipping from California to London - and avoid potential delays in customs. Julie Perino, director of marketing, explains, “We rely on marketing collateral as a critical piece of the entire show experience. If our materials don’t make it to a show, it could have a negative impact on us.”
“We update messages and create collateral quickly leading up to an event so we need the flexibility to print high-quality materials on the fly.” For the London show, Perino created several new marketing tools including two promotional postcards and a customer case story. But, when it came time to print, Cloud9 Analytics’ local printer needed several weeks lead time. “We simply didn’t have that much time,” states Perino.
One week before the London event, Perino uploaded the files and placed the order with HubCast. HubCast worked closely with Cloud9 Analytics to ensure each .pdf was prepared properly and the order was entered correctly, even offering guidance on paper quality. “From the very beginning the level of service HubCast provided was exceptional,” states Perino.
“I was very specific about when everything had to arrive in London, when it had to be shipped, how it had to be labeled. When I arrived at my hotel just before the show opened, the collateral was there waiting for me and the quality was outstanding.”
Based on the high-quality, fast-delivery, and low-cost of the collateral for their London show, Cloud9 Analytics turned to HubCast again as it prepared for a global users’ conference; the company’s most important lead generation event of the year. The marketing department developed an innovative 12-page comic book to tell the company’s story, but once again their local printer couldn’t deliver on time.
“HubCast’s Cloud Print Service is definitely about turnaround time and cost savings,” says Perino. “They provide next day service, which is very difficult to get from a local printer. With the nature of our business, and where we are as a company, we need the kind of flexibility HubCast offers.”
Cloud9 Analytics is now using HubCast to print all its marketing collateral. “The quality was great in London and it has been consistently high on every job HubCast has printed for us.” Concludes Perino, “If we need to print high-quality marketing collateral quickly and minimize the cost, HubCast’s Cloud Print Service is the only way to go.”