White Paper Outlines Why Marketers Need to Print as part of Printvember Celebration
Wakefield, MA (USA) – November 10, 2015. HubCast, Inc. a global leader in cloud print solutions, today announced the release of a white paper entitled, 10 Reasons Why Print is NOT Dead: Why Marketers Need to Print. The white paper explores the tremendous advantages reading on print provides to its audience including better comprehension, less health issues and minimal distractions. Audiences are searching out print options as way to “unplug” from the flood of digital content. This white paper release is part of a month long promotion celebrating all that is good with print called “Printvember.”
Over the past years, marketers have been quick to abandon traditional marketing avenues like print collateral and direct mail in favor of digital campaigns. In fact, a survey released by the Content Marketing Institute says that 7 out of 10 B2B marketers work exclusively in digital and do not do any print distribution at all. Unfortunately for these marketers, the Millennial generation (born 1982 to 2004) prefers to read on paper even though they were raised on digital. All generations intuitively realize that it is easier and navigate while reading print on paper and new research show that comprehension is better on print. Paper is becoming increasingly sustainable as more people are recycling and the ongoing consumption of paper supports the timber industry which keeps replenishing forests rather than having the land being turned over for development. In fact, the timber industry plants four million trees a day and only harvests one million trees a day.
Additional reasons why marketers should consider print in their marketing toolbox is that digital reading fosters skimming; print is more tactile than digital and therefore more memorable; print is more credible than digital; digital reading can be harmful to your health; the saturation of digital means there is an opportunity for paper and it is easy than ever to print globally.
HubCast has been expanding its print network making it increasingly valuable to enterprise companies frustrated with the traditional process of global printing. Companies have had two choices in order to meet the print needs of their global offices. They could order a large batch of print from their local printer, but would have to endure high costs in warehousing, fulfillment and shipping plus unpredictable customs delays. Or they could use international printers that are not familiar with their print needs, making the ordering and logistics process more difficult, especially with the time zone differences. HubCast solves this no-win situation by managing all aspects of the print process; from easy end-user ordering and commercial-grade print production to speedy delivery with financial and administrative reporting.
HubCast provides innovative software solutions via the cloud for global companies looking for improved efficiencies in their printing process. With global competition paramount, enterprises are constantly challenged by an inability to deliver high-quality marketing materials to their global locations and partners quickly and cost-effectively. HubCast has disrupted the legacy printing process by combining our software technology that uses the cloud to manage the entire print procurement and delivery process with a certified, global network of HubCast Print Service Providers (PSPs) using high quality HP-Indigo press technology that reaches countries on every continent. HubCast is the only company that provides global delivery of high-quality marketing print quickly, easily and cost effectively with service as fast as next-day.