Today, we announced that our company had reduced global carbon expenditure by 600 tons of CO2 since 2010 by routing our customers’ global printing as close as possible to their intended destination. To mark this occasion, we have added a carbon counter to our HubCast homepage tracking our progress. We are very proud of this accomplishment. To be able to contribute to global sustainability efforts and help save the environment in addition to making our customers’ lives easier by streamlining the print process is very satisfying. But, that is only part of the story.
On average, every year, HubCast saves around 104 metric tons (230,000 lbs) of CO2 and other harmful emissions from entering the atmosphere. This is the same as taking 21 mid-size American cars off the road each year. Ironically, HubCast has 21 employees who drive to work, so I guess this helps in our goal to become carbon neutral.
Paper is a very sustainable product for a number of reasons. You don’t need to expend energy to read it unlike digital media. Furthermore, by buying paper, we support the paper industry, which enjoys a very high recycle rate and uses recycled paper in most of its products. Only one third of paper content comes from harvested lumber. In addition, this industry plants millions of trees every year. In fact, the industry plants many more trees than it harvests. If they didn’t plant those trees, the land could turn over to development or slash-and-burn crops and we would be without a renewable source that removes carbon dioxide from our atmosphere. As you know, excess carbon dioxide in the atmosphere adds to global warming.
We know that companies that have implemented sustainability initiatives have performed better in the marketplace. Why is that? There are many reasons including the fact that customers are attracted to companies that are green corporate citizens, a more motivated workforce and that good sustainability practices more often than not leads to less corporate expenditure.
Everyone here at HubCast is proud of this accomplishment and is focused on what we can achieve next. If you haven’t used HubCast for your global printing, give it a try. You might help save the planet, save some money for your company and probably feel a little bit better about yourself – I know I do today.