echo "We are excited to announce that HubCast is now Mimeo PrintX! You are now being forwarded to PrintX.”; echo ""; Sean Doherty, Author at Mimeo HubCast

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White Paper Outlines Why Marketers Need to Print as part of Printvember Celebration

HubCast White Paper - Print is NOT DeadWakefield, MA (USA) – November 10, 2015. HubCast, Inc. a global leader in cloud print solutions, today announced the release of a white paper entitled, 10 Reasons Why Print is NOT Dead: Why Marketers Need to Print. The white paper explores the tremendous advantages reading on print provides to its audience including better comprehension, less health issues and minimal distractions. Audiences are searching out print options as way to “unplug” from the flood of digital content. This white paper release is part of a month long promotion celebrating all that is good with print called “Printvember.”

Over the past years, marketers have been quick to abandon traditional marketing avenues like print collateral and direct mail in favor of digital campaigns. In fact, a survey released by the Content Marketing Institute says that 7 out of 10 B2B marketers work exclusively in digital and do not do any print distribution at all. Unfortunately for these marketers, the Millennial generation (born 1982 to 2004) prefers to read on paper even though they were raised on digital. All generations intuitively realize that it is easier and navigate while reading print on paper and new research show that comprehension is better on print. Paper is becoming increasingly sustainable as more people are recycling and the ongoing consumption of paper supports the timber industry which keeps replenishing forests rather than having the land being turned over for development. In fact, the timber industry plants four million trees a day and only harvests one million trees a day.

Additional reasons why marketers should consider print in their marketing toolbox is that digital reading fosters skimming; print is more tactile than digital and therefore more memorable; print is more credible than digital; digital reading can be harmful to your health; the saturation of digital means there is an opportunity for paper and it is easy than ever to print globally.

HubCast has been expanding its print network making it increasingly valuable to enterprise companies frustrated with the traditional process of global printing. Companies have had two choices in order to meet the print needs of their global offices. They could order a large batch of print from their local printer, but would have to endure high costs in warehousing, fulfillment and shipping plus unpredictable customs delays. Or they could use international printers that are not familiar with their print needs, making the ordering and logistics process more difficult, especially with the time zone differences. HubCast solves this no-win situation by managing all aspects of the print process; from easy end-user ordering and commercial-grade print production to speedy delivery with financial and administrative reporting.

About HubCast
HubCast provides innovative software solutions via the cloud for global companies looking for improved efficiencies in their printing process. With global competition paramount, enterprises are constantly challenged by an inability to deliver high-quality marketing materials to their global locations and partners quickly and cost-effectively. HubCast has disrupted the legacy printing process by combining our software technology that uses the cloud to manage the entire print procurement and delivery process with a certified, global network of HubCast Print Service Providers (PSPs) using high quality HP-Indigo press technology that reaches countries on every continent. HubCast is the only company that provides global delivery of high-quality marketing print quickly, easily and cost effectively with service as fast as next-day.

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think before printing

Note: This is part of a Blog Series entitled: Print is NOT Dead.

We have all seen variations of this message. “Think Before You Print” or “Think Before You Print this Email.” The goal of this message is to get people to print less in order to save the environment. But is it true? Based on the research outlined below, probably not. Many people feel guilty for printing out paper, but I am here to tell you that you shouldn’t. I have put together some guidelines regarding how you print that can enable you to be a good, sustainable printer. While many people generally believe that printing is not sustainable, the truth is that by following these guidelines, you can easily make smart green choices about printing. Read More…

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amy-schumer-cutting-1621746455Note: This is part of a Blog Series entitled: Print is NOT Dead.

Amy Schumer is a Millennial as a result of being born in 1981. She is also one of the hottest comedians on the planet and recently, I was lucky enough to see her stand-up act. Glancing around the dark auditorium, I realized I was surrounded by millennials. You know, that generation of twenty-somethings and early thirty-somethings who have never known a world without computers, who grew up with email, who first posted on Facebook before graduating from college.

Many assumptions about this group are stated as gospel – we think they live their entire lives in cyberspace and experience everything through screens rather than in real life. But I noticed that the millennials around me were not holding up their phones, not texting, not tweeting during the show. In fact, I was the one doing all those things, while they watched, listened, and laughed. It made me wonder what other assumptions we’re getting wrong. Read More…

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Print is Not Dead: 5 ReasonsNote: This is part of a Blog Series entitled: Print is NOT Dead.

I don’t know about you, but I argue constantly with my friends and family about print vs. digital. They wave their tablets or Kindles at me and assert that print is dead, but I love holding paper in my hands while reading, whether it’s magazines and books for pleasure or articles and white papers for work. During these arguments, I often make claims that printed paper provides substantial advantages over digital – and here’s the proof to back it up. Read More…

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2121606903_90cab70b85_bRed pill or blue pill?

This is your last chance, Neo.

Inspired by this famous scene from the movie the Matrix, our marketing Morpheus offers you two choices: you can use either print or digital for your marketing campaigns. Not both. After this, there is no turning back.

You take the blue pill and the story ends; you wake up in your bed and believe that digital marketing is the only way your business can survive in the future.

You take the red pill and you get to learn how useful print collateral is for your business on its own.

But what if we told you there was a third choice?

You can take both of the pills and use digital and print marketing together to better reach the collective consumer consciousness worldwide.

Mind. Blown. Read More…

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good cheap fast 2aIn the past, marketers were often presented options when ordering print that forced them to choose to sacrifice either the product quality, the delivery time or the budget.

As the old saying goes, “Good, cheap, fast. Pick two.”

  1. If a marketer wanted to guarantee high-quality marketing collateral and have it delivered quickly, the budget was blown on expedited shipping.
  2. If marketer wanted to get the print on budget and on time, printing in country was often the only option, but quality was usually suspect.
  3. If the marketer wanted to get it there with high quality and on budget, shipping on a slow boat was the only option.

With growing technological advances and the increasing global aspirations of businesses, “picking two” is no longer necessary—or acceptable. Global marketers want more when it comes to print collateral, and they can get it with HubCast. Read More…

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Dabbawalas: Delivery Excellence

Posted by Sean Doherty on

Dabbawala22In 2010, Harvard Business School’s Stefan Thomke and Mina Sinha chose to study India’s dabbawalas.

What are dabbawalas, you ask? The literal translation is “lunch carriers,” who bring over 200,000 home-cooked meals to the hungry workforces of Mumbai and then back home. What makes them extraordinary enough to garner Harvard’s interest? Besides the fact that a wife can cook her husband a meal that is delivered hot from her kitchen, they boast an error rate of 1 per every 16 million transactions.

While it is very difficult to verify the accuracy of such claim, that error rate is far better Six Sigma accuracy. Actually, it is about 50 times better. Six Sigma accuracy states that a process must not produce more than 3.4 defects per million opportunities.

No matter the actual error rate, this is a tremendous business feat that is accomplished with no technology and 5,000 workers of whom a majority can’t read.

Impressive. Read More…

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httpsc1.staticflickr.com540484534097974_0bd3a76d21_b.jpgEver wish you had Marty McFly’s time-machine DeLorean and could go back in time to keep yourself from making a huge print marketing mistake?

At one point in their career, most marketers have experienced the feeling that we at HubCast like to call “printer’s remorse.” It’s the hollow, face-palm feeling you get when you order a big run of print marketing collateral that doesn’t arrive on time for the event. Or it does arrive on time, but a day after it arrives, something changes with your branding which makes all the printed collateral worthless.

So unless you have a time machine that will allow you to go back in time, what can you do to ensure you don’t feel printer’s remorse in the future? HubCast offers marketers the opportunity to avoid reliving their past mistakes and embrace the future of printing. Here are some of the lessons of the movie which demonstrate how to avoid printer’s remorse. Read More…

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HubCast Is Sustainable.

Posted by Sean Doherty on

3598029211_da12cf8911_bToday, we announced that our company had reduced global carbon expenditure by 600 tons of CO2 since 2010 by routing our customers’ global printing as close as possible to their intended destination. To mark this occasion, we have added a carbon counter to our HubCast homepage tracking our progress. We are very proud of this accomplishment. To be able to contribute to global sustainability efforts and help save the environment in addition to making our customers’ lives easier by streamlining the print process is very satisfying. But, that is only part of the story.

On average, every year, HubCast saves around 104 metric tons (230,000 lbs) of CO2 and other harmful emissions from entering the atmosphere. This is the same as taking 21 mid-size American cars off the road each year. Ironically, HubCast has 21 employees who drive to work, so I guess this helps in our goal to become carbon neutral. Read More…

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Leading Cloud Print Company Helps Enterprise Companies Save On Global Shipping Of Paper

trees-340950_1280Wakefield, MA (USA) – September 30, 2015. HubCast, Inc. a global leader in cloud print solutions, announced that on about October 13, 2015, HubCast will have saved its customers 600 tons in carbon expenditure since 2010. By allowing global companies to order print via the cloud and print it close to its intended destination, HubCast helps companies stay competitive while remaining good corporate citizens. This has prevented, on average, 104 metric tons (230,000 lbs) of CO2 and other harmful emissions from entering the atmosphere per year. To put that in terms that we can relate to, this savings is the same as taking 21 mid-size American cars off the road each year. In order to keep sustainability top of mind for its customers, partners and employees, HubCast recently installed a carbon counter on its website which tracks the amount of carbon saved since 2010. Read More…

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