Effective Print Brochures

Tips for Creating Effective Print Brochures

Even in today’s high-tech age, market research shows that a print brochure helps to instill confidence and trust in potential consumers. When printing brochures, whether you’re planning a direct mail campaign or designing marketing collateral for your company sales force, there are several time-tested techniques for ensuring that your piece is as effective and professional as possible.

• Make it short and sweet.

  
  It’s important for your marketing piece to be informative, but you don’t want to burden your target audience with long, daunting blocks of text. Think of your print brochure as an appetizer for the main course. Make your content concise and scannable, incorporating bullets and sub-headings whenever possible. Make it easy for your audience to contact you for more information.

• Avoid jargon.

  
  Craft your brochure to the lowest common denominator—never assume that your audience will know an industry buzzword or acronym. If they don’t, you’ll risk alienating them.

• Include graphics.

  
  As any marketer knows, potential buyers gravitate toward images. Stagger your selling text with vivid, full-color graphics that supplement your copy. Make sure your images aren’t just filler, though—each should be carefully planned and should add value to the piece. For the most vibrant, true-to-life results, use 4 color brochure printing.

• Don't rely on other context.

  
  If you’re including a cover letter or companion piece with your brochure, don’t assume your audience will read both. It’s okay for the pieces to complement one another, but they should also be able to stand on their own.

• Lay it out logically.

  
  The cover is always the first to be read by the recipient, followed by the inside panels and the back of the brochure. Assume that the consumer will digest the piece from left to right, listing the most important features, benefits, and testimonials in the inside left panel. List contact information and a quick, bulleted benefits summary on the back.

• Enlist an editor.

  
  Even a minor typo can instantly reduce your credibility in the eyes of the consumer. Take the time to have a few colleagues look over your print brochures before sending them off to the printer.

Don’t settle for sub-par printers. Review the features and benefits of our brochure printing services to find out how Hubcast’s service can help take your marketing efforts to the next level. In addition to digital brochure printing, we also specialize in high-quality post card printing, poster printing and more.

Contact one of our courteous, knowledgeable customer care specialists at 1-877-207-6665 or get an Online Brochure Printing quote now.