Online Digital Printing

Tips for Quality Digital Printing

Although web sites are quickly becoming the most important component of any business’ marketing arsenal, print pieces are still critical supplements for building credibility, attracting new prospects, and providing potential clients with a portable, tangible advocate for your product or service. When using online digital printing to produce your marketing collateral, there are several key considerations to keep in mind:

• Consider hiring a graphic designer.

  Before you send your electronic file for digital offset printing, you should make sure it accurately reflects your brand, your corporate identity, and your core objectives. The best way to craft an effective, revenue-boosting marketing piece is to enlist the services of a professional graphic designer familiar with creating digital content. An amateur piece can instantly reduce your credibility in the eyes of a potential client.

• Select the right type of document.

  Before placing a digital color printing order, put some thought into what you’re trying to achieve. For instance, if you need a marketing piece for distribution at a trade show, a brochure will likely fit the bill. For a quick, economical direct mail campaign, postcards may be desirable. At Hubcast, we offer 11 different types of digital printing services, with the option to create your own custom size.

• Choose the right type of paper.

  There are a variety of grades available, including coated stock (available in a glossy or matte finish) or uncoated. Once you’ve made that decision, you’ll then need to choose from a lightweight text stock or a heavier cover stock. When hiring a digital printing company, you should feel free to request samples of various paper stocks to help you make your decision.

• Choose the right size text.

  To be safe, it’s recommended that you choose standard type sizes of 10 or 12 point for your digital color printing. Anything smaller may be difficult to read for some portions of your target market. To ensure that your font type is compatible with the Indigo digital printing machines, stick with Adobe Type 1 or TrueType fonts.

Review the features of our Digital Printing Services to find out how Hubcast can help take your marketing efforts to the next level. In addition to online digital printing, we also specialize in high-quality flyer printing, booklet printing, and more.

Contact one of our courteous, knowledgeable customer care specialists at 1-877-207-6665 or get an Online Digital Printing Quote now.