Despite the ubiquity of digital, print is making a rebound from its expected demise. Physical advantages of print as well as demographic and environmental trends are pushing back against the tide of digital. Marketers should be cognizant of these trends and look for opportunities to introduce print into their marketing campaigns to gain attention and increase comprehension. These reasons include;
- Print is easier to read and navigate
- Print is sustainable and tangible
- Print is preferred by millennials
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